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From Zero to Funded: How to Choose the Right Startup Funding Setup

Navigating the startup funding landscape is one of the trickiest and more crucial aspects of achieving entrepreneurial success. Choosing the right funding setup for your startup does more than just provide the necessary financial resources - it also carves out a competitive edge and sets the stage for success in an increasingly saturated and unpredictable market.

The first step to finding the right approach for your startup is to understand the options available. To help guide you through the process, we’ve outlined five of the most common startup funding setups below, along with how they work, their advantages and disadvantages. The goal? To help you make an informed decision. 


Bootstrapping can be an effective funding strategy for startups that prefer to maintain full control and ownership of their business. However, it requires careful planning and management of limited resources, as well as a willingness to assume a higher level of personal financial risk.

What is bootstrapping?

Bootstrapping is a funding approach where founders rely on their personal finances (e.g. savings, startup revenue) to finance business operations. This self-funded approach helps founders maintain full control and ownership without the need for external investments.

How does bootstrapping work? 

Entrepreneurs use their own funds to get the venture off the ground, including product development, marketing, and day-to-day operational expenses. As the company generates revenue, these earnings are reinvested into the business to drive further growth. This cycle continues until the startup becomes self-sustaining and profitable.

Bootstrapping advantages:

  • Full control and ownership: Bootstrapping allows founders to maintain complete control over their business without interference from external investors.
  • No equity dilution: 100% ownership means not having to share future profits or decision-making power with external parties.
  • Growing at your own pace: Bootstrapped startups can grow at a pace that suits their needs and capabilities without the pressure to meet targets imposed by investors.

Bootstrapping disadvantages:

  • Limited resources: Bootstrapping can limit the capital available to invest in the startup, potentially constraining growth opportunities or the ability to scale quickly. 
  • Slower growth: With fewer resources, bootstrapped startups may experience slower growth than their externally funded counterparts.
  • Higher personal financial risk: Bootstrapping involves a higher level of personal risk for founders. If the startup fails, they may suffer a significant financial setback.


Crowdfunding offers a unique and potentially rewarding avenue for startups to raise capital while also validating their product or service. However, founders considering this funding option should be prepared for the time and effort required to create and manage a successful campaign, as well as the potential challenges associated with meeting backers' expectations.

What is Crowdfunding?

Crowdfunding is a fundraising method where founders raise capital by collecting small contributions from a large number of people, typically through online platforms like Kickstarter, Indiegogo, or GoFundMe.

How does crowdfunding work?

To initiate a crowdfunding campaign, founders need to have a description of their product or service, the funding goal, and the timeframe for the campaign. They then promote the campaign on a crowdfunding platform, through social media, and through other marketing channels to attract potential backers.

Backers can pledge funds in a variety of ways:

  • Equity-based crowdfunding: in exchange for ownership shares in the startup.
  • Debt-based crowdfunding: in exchange for repayment with interest.
  • Donation-based crowdfunding: with no return except to help the startup grow.
  • Reward-based crowdfunding: in exchange for early access, exclusive offers, or special experiences.

The funds are collected only if the campaign reaches its predetermined funding goal within the specified timeframe.

Crowdfunding advantages:

  • A large pool of potential investors: Crowdfunding provides access to a global audience of potential backers, fostering independence from traditional funding sources.
  • Visibility and marketing opportunities: Successful crowdfunding campaigns often generate buzz and media coverage, leading to increased visibility for the startup. 
  • Validation: Successful campaigns demonstrate a demand for the startup's product or service - an asset when seeking additional funding or partnerships.

Crowdfunding disadvantages:

  • Time-consuming preparation: Crowdfunding can be labour-intensive, requiring  significant time and resources. Founders must develop a compelling pitch, create promotional materials, and actively market the campaign to potential backers.
  • Reliance on the success of the campaign: If a campaign fails to reach its funding goal, the startup may not receive any funds, potentially jeopardising the project.
  • Difficulties delivering rewards or managing expectations: Fulfilling rewards, especially for large-scale campaigns, can be logistically challenging and resource-intensive. Additionally, managing the expectations of numerous backers, particularly in the case of equity or debt crowdfunding, can be complex.

Venture capital (VC)

Venture capital can provide startups with significant benefits, including access to large amounts of funding, expert guidance, and increased credibility. However, founders should carefully consider the potential drawbacks, like loss of control and equity, the pressure to deliver fast growth, and the possibility of misaligned interests between founders and investors.

What is venture capital?

Venture capital is a form of private equity financing where investment firms or funds provide capital to startups with high growth potential. These firms typically focus on specific industries or sectors and invest in companies at various stages of development, from early-stage to late stage.

How does venture capital work?

VC firms invest in startups by purchasing equity stakes in the company. They generate returns on their investment when the startup: 

  • Goes public through an initial public offering (IPO)
  • Is acquired by another company
  • Achieves a significant liquidity event

In exchange for their investment, VC firms often take an active role in guiding the startup's growth and development, leveraging their industry expertise and networks to help the company succeed.

Venture capital advantages:

  • Large funding amounts: Venture Capitalists can provide substantial funding, allowing startups to rapidly scale their operations, hire top talent, and invest in R&D or marketing efforts. 
  • Access to expertise: VCs have extensive industry knowledge and connections. This can help them avoid costly mistakes and make informed decisions about their growth strategies.
  • Increased credibility: Securing VC funding can significantly enhance a startup's credibility and reputation, making it easier to attract additional investors, customers, and partners.

Venture capital disadvantages:

  • Loss of control and equity: VC firms typically acquire a significant ownership stake in the startup, which can lead to a loss of control for the startup founders. 
  • Pressure to deliver fast growth: A focus on short-term gains may come at the expense of long-term sustainability, potentially undermining the startup's overall success.
  • Potential misalignment of interests: While both founders and investors want the startup to succeed, their priorities may differ. Founders might prioritise the long-term vision and mission of the company, while investors may focus on maximising their returns. This divergence in goals can create tension and potentially hamper the startup's progress.

Angel investors

Angel investors can offer startups valuable capital, mentorship, and guidance during their early stages. However, founders should be aware of the potential drawbacks, including limited funding amounts compared to venture capital, potential loss of control and equity, and the challenge of finding the right investor to support their vision.

What is an angel investor?

Angel investors are individuals who invest their personal finances in startups in exchange for equity or debt. These investors often have a background in entrepreneurship or specific industries, which allows them to offer valuable insights and support to the startups they invest in.

How does it work?

Angel investors typically invest in the early stages of a startup, sometimes referred to as the seed or pre-seed stage. They provide capital to help the startup cover initial expenses, including product development, marketing, and hiring. In addition to financial support, angel investors often offer mentorship, guidance, and access to their professional networks, helping the startup navigate the challenges of early-stage growth.

Angel investor advantages:

  • Access to experienced investors: Angel investors often bring a wealth of industry expertise to the table. This can help startups avoid pitfalls and boost growth strategies.
  • Flexible terms: Angel investments often have more flexible terms compared to VCs. This can be beneficial for early-stage startups that don’t yet have a clear path to profitability or an established business model.
  • Potential for ongoing support: Many angel investors take an active interest in the startups they invest in, offering ongoing guidance and mentorship. 

Angel investor disadvantages:

  • Lower funding compared to VCs: While this may be sufficient for some startups, others may require larger infusions of capital to achieve their growth objectives.
  • Potential loss of control and equity: Angel investments often involve equity. This can lead to a loss of control, particularly if the investor takes an active role in decision-making.
  • Finding the right investor: Startups may need to pitch to multiple investors before finding one whose expertise, interests, and investment goals align with their own.

Incubator and accelerator programs

Incubators and accelerator programs offer a variety of valuable resources that can help startups thrive. These include access to networks, partnerships, expertise, mentorship, and funding opportunities. Let’s take a closer look at how these programs work. 

What are incubator and accelerator programs? 

Incubators and accelerators are programs designed to support startups in their early stages by providing resources, mentorship, and sometimes funding. Here is the main difference between the two:

  • Incubators focus on nurturing startups from business idea to MVP. 
  • Accelerators help startups refine their business model (usually post MVP) and scale rapidly.

These programs usually cater to specific industries or sectors and can be run by universities, corporations, or government agencies. 

How do incubator and accelerator programs work?

Startups apply to join these programs, which typically last for a few months in the case of accelerators or years in the case of incubators. Upon acceptance, startups gain access to resources such as office space, mentorship from industry experts, networking opportunities, and sometimes funding. In exchange for these benefits, startups may be required to give up a percentage of equity or pay a fixed fee to the program organisers.

Incubator and accelerator program advantages:

  • Resources and support: Programs provide startups with resources that can help them overcome early-stage challenges (e.g. office space, mentorship, and networking opportunities). This support can be instrumental in helping startups develop their offering and establish a solid foundation for growth.
  • Funding opportunities: Some incubators and accelerators offer funding as part of a structured program. This can provide startups with much-needed capital to cover expenses and fuel growth.
  • Increased visibility: Participating in a reputable program can increase a startup's visibility, attracting the attention of potential investors, customers, and partners. 

Incubator and accelerator program disadvantages:

  • Loss of equity or payment of fees: Some programs require startups to give up a portion of their equity or pay a fixed fee. This can be a significant cost, particularly for startups that go on to achieve significant success.
  • Potential misalignment: Not all incubator or accelerator programs may be a good fit for every startup. Entrepreneurs should carefully evaluate the program's objectives, resources, and track record to ensure that it aligns with their own goals and needs.

Now that you’ve reviewed the funding options, let’s take a look at some of the benefits the BoortmaltX accelerator program can bring to your startup.

How BoortmaltX can take your startup to the next level

BoortmaltX was built with one simple mission: To unlock the power of malt. With that goal in mind, we’re looking to partner and collaborate with cutting-edge food tech startups to revolutionise the use of malt-related ingredients - all with a focus on sustainability and innovation. Unlike startup accelerators, there’s no equity requirement or lengthy application process. 

Startups that join the program benefit from access to:

  • A €50k budget to uncover the potential of your malt-focused offering
  • World-class malt expertise and production power 
  • The accelerator’s innovation testing centre and dynamic co-working space
  • A global partner network and salesforce

Sound intriguing? We’re currently scouting for startups that can help us build the future of Malt. If this is you, be sure to check out our website for more details.

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