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Sustainable pet food: How Natural Ingredients are Raising the Bar

The increasing trend toward sustainability and a greater focus on health and wellness aren't just influencing human food habits, they're also transforming the pet food industry. As we pay more attention to the quality of what we put in our bodies, it only makes sense that this mindfulness extends to the diets of our furry companions. Here, we delve into how the pet food sector is rising to the occasion, propelled by the use of natural ingredients.

The Humanization of Pets and Its Impact on Pet Food

The last decade has witnessed a blurring line between human and pet food, with our furry friends being considered more as family members than just pets. This shift has driven demand for premium pet food products that rival the quality and variety of human cuisine. Pet owners are increasingly seeking out pet foods that feature the same wholesome, natural ingredients found in their meals.

In this context, 'natural' extends beyond simply non-synthetic—it also signifies ingredients that are minimally processed and sourced from whole foods. From whole grains and lean meats to fruits, vegetables, and superfoods, these human-grade ingredients not only make pet food more appealing but also more nutritious.

The Rise of Ancient Grains in Pet Food

The wave of ancient grains such as quinoa, buckwheat, and teff in human diets is lapping over into the realm of pet food. Valued for their high nutrient density and minimal processing, these grains offer substantial benefits for pet nutrition, such as boosting dietary fiber and providing essential vitamins and minerals.

Brands are capitalizing on this trend, harnessing the nutritional power of these ancient grains to offer superior pet food products. These products not only meet the growing consumer demand for high-quality pet food but also align with their desire for familiar, 'real' ingredients in their pets' diets.

The Desire for Sustainable and Value-Driven Brands

Today's consumers are not just looking for high-quality products; they're also keen on supporting brands that align with their values. This shift has been observed in the pet food industry, where there's a growing demand for sustainable, traceable, and responsibly sourced products.

Brands that emphasize transparency in their sourcing and manufacturing processes gain a competitive edge in this evolving landscape. Pet owners want to be assured that the natural ingredients in their pet food are ethically sourced, support local communities, and do not contribute to environmental degradation.

Health Benefits of Natural Supplements in Pet Food

Just as dietary supplements have become a mainstay in human wellness routines, they're gaining momentum in pet nutrition too. These natural supplements, often derived from herbs, botanicals, and other wholesome sources, can support various aspects of pet health—from digestion and joint health to skin and coat vitality.

Energy-boosting supplements are another significant category, particularly for active pets. Natural ingredients that provide sustained energy, like malt, are increasingly being incorporated into pet food formulas to support the dietary needs of high-performance pets.

Natural Ingredients in Specific Pet Foods

In line with these trends, dog and cat foods are increasingly featuring natural ingredients like protein concentrates and malt. Malt, in particular, serves as a flavor enhancer and energy source in dog food and aids digestion in cat food—providing a natural remedy for hairball problems.

For active animals, such as jumping horses, malt serves as an excellent natural energy source. It's worth noting, though, that care should be taken to ensure these animals' sensitive digestive systems are not overwhelmed.

natural pet food with vegetables

Current Use of Raw Materials for Nutritious Pet Food

When it comes to crafting nutritious pet food, the choice of raw materials plays a crucial role. Classic solutions that have been around for a while include high-quality meats, oats, meat meal, and blood meal, among others. These ingredients have been favored for their high protein content, essential nutrients, and palatability.

However, with the increasing demand for innovative, nutritious, and sustainable pet food options, there's a shift toward exploring newer, more natural raw materials. Some of these innovative initiatives include:


Malt, a product of barley, is increasingly being utilized in pet food for its varied benefits. It serves as a natural energy source and flavor enhancer in dog food and aids digestion in cat food—providing a natural remedy for hairball problems.

Malt Extract

Malt extract is a concentrated form of malt, and its inclusion in pet food provides a host of nutritional benefits. It's a good source of essential amino acids, vitamins, minerals, and antioxidants, all contributing to the overall health and wellbeing of pets.

Barley Protein Concentrate

Barley protein concentrate is another innovative ingredient that's garnering attention. It's an excellent source of plant-based protein and dietary fiber, making it a suitable ingredient for pet food designed to support digestion and overall health.

Premium Meat Quality

As pet owners become more conscious of the quality of meat in their pet food, there's a growing demand for premium meat options. These include lean cuts of chicken, beef, and fish that are high in protein, low in fat, and free from antibiotics and hormones.

The adoption of these innovative raw materials not only adds variety to pet food but also raises the bar in terms of nutritional quality and sustainability.


The pet food industry is undeniably embracing a greener, more sustainable future. By harnessing the power of natural ingredients, brands can offer pet owners products that align with their values and meet the nutritional needs of their beloved pets. The future of pet food is here, and it's driven by a commitment to health, wellness, and sustainability.

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