Icon - BoortmaltX
Back to overview

10 Sustainable Cosmetic Startups To Watch in 2023

In 2023, the world of cosmetics is undergoing a transformative makeover, thanks to a new wave of innovative vegan startups. These trailblazers are putting sustainability and beauty at the forefront, revolutionizing the way we approach personal care. In this article, we are thrilled to introduce you to 10 visionary vegan startups that stand ready to redefine the beauty industry. From harnessing cutting-edge botanical extracts to embracing eco-friendly packaging, these startups are rewriting the cosmetic narrative. Join us on a journey to explore how they are paving the way for a more sustainable and glamorous future. Let's embark together on an exploration of the avant-garde of cosmetic innovation!

1. Shampora

Technological innovation ★★★★★ | Green impact ★★★★☆ | Market Disruptor ★★★★★

Headquarters: Rome, Italy

Founded: 2018 by Manuel Corona and Irene Gullotta

Activity: Personalized and eco-friendly hair care

Shampora is reshaping haircare with a unique sustainability-focused approach. They create custom hair products, guided by a team of experts and advanced technology, ensuring a perfect match for each customer's needs. Their in-depth hair profiles adapt as your hair changes, leading to more accurate product choices, reducing waste, and delivering outstanding results. Shampora's personalized, vegan, and cruelty-free products are manufactured in Italy using fully recycled and recyclable packaging. Say goodbye to generic haircare and hello to personalized, eco-friendly solutions.

2. FragileCosmetics

Technological innovation ★★☆☆☆ | Green impact ★★★★☆ | Market Disruptor ★★★☆☆

Headquarters: Padua, Italy

Founded: 2021 by Franco Gobbi and Manuela Affatato

Activity: Natural hair and body care.

Fragile Cosmetics embodies a lifestyle that harmonizes human nature and our planet. Born from Franco and Manuela's love for nature, it's a brand that's vegan, cruelty-free, and 98% natural. Free from parabens, sulfates, and petroleum, their products are blending essential oils and natural ingredients, carefully chosen for their beauty-enhancing properties, all while respecting nature through conscious agricultural practices.

Fragile Cosmetics offers a gender-neutral, nature-celebrating experience with 100% recyclable materials used in their packaging, designed in Italy for all nature enthusiasts.

3. Lamixtura  

Technological innovation ★★★★☆ | Green impact ★★☆☆☆ | Market Disruptor ★★★☆☆

Headquarters: Barcelona, Spain

Founded: 2020 by Amaia Frade and Silvia Garcia Bertran

Activity: Science-based skincare

Lamixtura is the embodiment of unyielding passion for skincare. Rooted in galenic science, we've meticulously crafted formulations that address every facet of skin health. Their secret weapon? Harnessing the potency of 100% natural active ingredients, ensuring an unparalleled sensory experience.

At the heart of Lamixtura are two devoted pharmacists united by a singular mission: to unearth optimal solutions for skincare challenges. They champion the synergy between science and nature, resulting in advanced, innovative, and highly effective natural dermocosmetics. Their smart, eco-friendly packaging offers enhanced ingredient protection from light, preserving their invaluable properties.

4. Oquist Cosmetics

Technological innovation ★★☆☆☆ | Green impact ★★★★☆ | Market Disruptor ★★★★★

Headquarters: Stockholm, Sweden

Founded: 2020 by Olga Ringquist and Pavel Babneevs

Activity: Cosmetics in a piece of art

Welcome to Oquist Cosmetics, where skincare expertise blends with a deep commitment to sustainability. Founded by a father-daughter duo with a passion for nature, they're a 360-conscious brand.

Their approach covers everything from responsible ingredient sourcing to eco-friendly packaging. By eliminating water in their Waterless and Multifunctional products, they reduce their carbon footprint by 80%, simplifying your beauty routine and minimizing waste.

Join them in celebrating nature's beauty while making eco-conscious choices for your skin, health, and the planet.

5. 4 people who care

Technological innovation ★★★☆☆ | Green impact ★★★★★ | Market Disruptor ★★★★☆

Headquarters: Hamburg, Germany

Founded: 2020 by Fritz Hinrichsmeyer, Benno Hinrichsmeyer, Marc Seipel and Lennart Johnes

Activity: Cool and sustainable vegan cosmetics

For those of 4 people who care, sustainability is not just a buzzword, but a way of life. For each product, they dedicate 1m2 of biodiversity. No complex chemicals, water, or fillers. They're 100% effective and transparent, certified by Natrue for organic and natural cosmetics. PETA-approved vegan and offset emissions with Climate Partner. Their innovative refill system reduces waste. Discover skin-loving, vegan skincare in Europe, with a focus on sensitivity. They've minimized packaging and leaks with solid cosmetics. Welcome to beauty with a conscience.


Technological innovation ★★★☆☆ | Green impact ★★★★☆ | Market Disruptor ★★★★☆

Headquarters: Madrid, Spain

Founded: 2018 by Nuria Val and Gabriela Salord

Activity: Inclusive natural cosmetics

ROWSE is more than a beauty brand; They're a creative community celebrating genuine beauty and our planet. Their plant-based essentials, suitable for all, feature organic, vegan, and cruelty-free ingredients. Simplicity is their mantra, seamlessly fitting into your daily routine while championing eco-conscious choices. From sourcing to manufacturing, they prioritize eco-friendly practices and support local producers. Partnering with Plant for the Planet, they actively reforest the world to combat climate change. Beauty with integrity, for you and our planet.

7. Yui Skin

Technological innovation ★★★★★ | Green impact ★★★★☆ | Market Disruptor ★★★★☆

Headquarters: Antwerpen, Belgium

Founded: 2022 by Elly Van der Heyden

Activity: Powdered skincare

Yui Skin seamlessly combines beauty and sustainability. Their products prioritize clean, safe ingredients, adhering to the highest standards without harmful additives. They're committed to ethical practices and cruelty-free formulations. With travel-friendly powdered skincare, they simplify your routine, and their eco-conscious approach reduces CO2 emissions by 85%. Discover a greener, more beautiful future with Yui Skin.

8. Circulove

Technological innovation ★★★☆☆ | Green impact ★★★★☆ | Market Disruptor ★★☆☆☆

Headquarters: Helsinki, Finland

Founded: 2020 by Päivi Paltola and Sari Syrjänen

Activity: Multi-benefit skincare

Circulove embraces the "less but better" lifestyle, creating clean, multi-beneficial skincare, focusing on quality and longevity. Their slow Multi Active Ferments™ process transforms natural ingredients into potent skincare that adapts to your skin's needs. In an industry of excess, they champion slow beauty, offering eco-luxe capsule essentials that minimize waste.

Their commitment to sustainability extends to sourcing locally, reducing waste in production, and embracing the circular economy. Circulove is more than skincare; it's a celebration of clean beauty, holistic wellness, and a circular lifestyle.

9. Kankan

Technological innovation ★★☆☆☆ | Green impact ★★★★☆ | Market Disruptor ★★★★☆

Headquarters: London, UK

Founded: 2019 by Elizabeth Flanagan and Mary McLeod

Activity: Refillable and sustainable skincare

Kankan believes in personal care without compromise. Their commitment to quality shines through in their all-natural, toxin-free, plant-powered skincare. Their reusable pump is designed with sustainability in mind, regenerating one tree for every can purchased. Subscribe for convenience, enjoy special savings, and make a positive impact. They plant trees monthly on your behalf. Let’s enjoy them in elevating personal care, one shower at a time.

10. The Kind Lab

Technological innovation ★★★★☆ | Green impact ★★★★★ | Market Disruptor ★★☆☆☆

Headquarters: São Joao De Ver, Portugal

Founded: 2018 by Sofia Vieira

Activity: Vegan and Organic Cosmetics

The Kind Lab is dedicated to revolutionizing cosmetics production with a focus on sustainability, zero-waste packaging, and plant-based, organic formulations. Their mission is rooted in the values of a generation that deeply cares about responsible production and strives to reduce our collective impact on animals, the environment, and society. Their industrial unit is a hub of innovation, specializing in the creation of solid cosmetics designed to make a positive difference. Their solutions include water-saving formulas, plastic-free products, plant-based formulations, preservative-free and healthy options, as well as eco-friendly packaging. Additionally, they offer private-label production services to empower brands that share their commitment to kindness and sustainability.

Any more questions?
Get in touch with us

When submitting, you agree you
our privacy policy and terms of conditions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Some questions
we’ve already answered

Which documents do I need to submit for the application?
Icon - BoortmaltXIcon - BoortmaltX
What steps are included in the BoortmaltX Program?
Icon - BoortmaltXIcon - BoortmaltX
When can I apply?
Icon - BoortmaltXIcon - BoortmaltX
Where does the pitch take place?
Icon - BoortmaltXIcon - BoortmaltX
Who can apply?
Icon - BoortmaltXIcon - BoortmaltX
See more
BoortmaltX is an initiative of